Easy ways to Boost Adwords CTR

This is a concern of every Adwords marketer, "How to Boost CTR?". Below are some tested and proved methods I used through out my career and achieved great success. Without further "blah blah" lets get in to points.

• Improve Relevancy of the Ads:

If your keyword is "free car wash" then your ad should not be "car wash for $10". Match your ad text with keywords as much as possible. It should be apple for apple.

• Play with display URL:

For me, sub domain style display URL's works better most of the times. Marketers usually don't take advantage of this valuable ad text line, even though it has many restrictions, you can still play with and try what works for you. Ex: accident-cover.insurance.com, california.adwords.com

• Add Site Links:

Site links makes your ad looks fatter, and fat is not ugly (Most of the time). Fat usually takes attention and stand out from the rest. Try implementing some custom site links below your ad. It will show up when your ad is served ad one of the first three positions.

• Apply Other Extensions:

Use as much as extensions possible, there are location extensions, call extensions, offer extensions, product extensions, social extensions, and few more. Each and every one of these improves the probability of a getting a click.

• Improve Negative Keywords List:

There is a little math which connects the negative keywords and CTR. That is "higher the number of negative keywords, higher the CTR". With negative keywords, you cut down your unnecessary impressions, that means your CTR automatically goes up.

This is just few ways I used to improve adwords CTR, But everything depends on trying & testing. There might be plenty of points you want to add to this list. Just add everything in the comments.